This might be a silly question, but I do need help nonetheless. Theres a promo going on where if you bought a certain item, you received some software. I recently bought an i5 processor, and then went to the promo site, and it told me to enter my 'Master Key'. Where and what is this? I'm kinda new to this sort of stuff, so I need a bit of help. Heres a link to the site.

http://gamingbundle.intel.com/

Thanks!